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Agency

Facebook blocks Trump for remainder of term while Twitter sets temporary ban

2:49 p.m. EST: Twitch, the livestreaming platform, disabled President Trump’s account on Thursday for allegedly violating their terms of service. 11:45 a.m EST: E-commerce platform

January 7, 2021
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General

Search Engine Land, SMX name Carolyn Lyden content lead

Third Door Media is thrilled to announce this week that seasoned search marketer Carolyn Lyden has joined the team as our director of search content.

January 6, 2021
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General

Google confirms showing homework practice problems in search results

When most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special

January 5, 2021

Google’s Lighthouse is now recommending JavaScript library alternates

Using the notion of a lighthouse as a metaphor, Google Lighthouse steers developers away from the rocks by shining light at issues it discovers on

January 5, 2021
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General

The Auction Insights Visualizer can turn your data tables into useful charts

The Auction Insights Visualizer is a free third-party tool that enables advertisers to generate charts using their Google Ads auction insights reports. As this data

January 5, 2021
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General

Become a master of analytics at Search Marketing Expo

Search marketing is an art and a science: Creativity and imagination can take you far, but you need research, testing, and measurement to get it

January 5, 2021
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General

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your budget on AdWords and start improving the profitability of your campaigns? Google tends to add

January 5, 2021

Video: Anthony Church on conversion tracking & SEO

In my next vlog series I met with Anthony Church is the VP of client services at Interact Marketing, he works for Joe Beccalori, who I

January 4, 2021
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General

Google launches Question Hub for US publishers

Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US based publishers to sign up for. In 2018 Google launched Question Hub in regions

January 4, 2021
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Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report

Microsoft Bing has added some new metrics to the search performance report within Bing Webmaster Tools. The new metrics include crawl requests, crawl errors &

January 4, 2021
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General

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020

December 31, 2020

Google algorithm updates 2020 in review: core updates, passage indexing and page experience

This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on

December 30, 2020
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General

Biased language models can result from internet training data

Last year, Google announced BERT, calling it the largest change to its search system in nearly five years, and now, it powers almost every English-based

December 29, 2020

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk

December 28, 2020

Some early observations on the Google December core update

Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to

December 24, 2020
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General

Will COVID vaccine rollout bring back in-person conferences?

DEC. 14, 2020 — Nurse Sandra Lindsay is the first American to receive the Pfizer COVID-19 vaccine at Long Island Jewish Medical Center in Queens,

December 23, 2020
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General

Brand reputation and the impact of Google SERP selections

This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it

December 23, 2020
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General

Google algorithms vs Google penalties, explained by an ex-Googler

Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s

December 23, 2020
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