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Agency

SMXR2021 home 1
General

SMX kicks off in two weeks… don’t miss out!

Your data is the key to unlocking search marketing success. Transforming it into valuable insights that drive more awareness, leads, and revenue is a skill

February 8, 2021

Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 8, 2021

Google publishes new manual actions aimed at Google News and Discover penalties

Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google

February 8, 2021
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General

Google expands phrase match to include broad match modifier traffic

Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional

February 4, 2021
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General

Google Ads Auto Applied Recommendations: Every setting, explained

Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads

February 4, 2021

IAB Annual Leadership Meeting Unveils New Speakers from Adidas m/Six, Roku, Snap Inc., Triller, and More

Newly Confirmed Speakers include Evan Spiegel (Snap Inc.), Jeremi Gorman (Snap Inc.), Bonin Bough (Triller), Andre Pinard (Adidas), Scott Rosenberg (Roku), and Belinda J. Smith

February 4, 2021

Google will suspend merchant sites that show higher prices in the checkout

Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from

February 4, 2021
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General

How data science can change the way you look at SEO

Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact

February 3, 2021
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General

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms

Last month, Google threatened to shut down its search engine in Australia if the country’s News Media Bargaining Code, which seeks to compensate news publishers

February 2, 2021

Google Search Console Discover performance report now includes all data

Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data. As you may know, users can

February 2, 2021
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General

Google Search launches about this result feature

Google announced it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search

February 1, 2021
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General

Marketers say COVID vaccines create hope for quick return of in-person events

“We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our

February 1, 2021
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General

SMX Early Bird rates expire Saturday… book now and save

Searching for new ways to drive more traffic, leads, and sales? The answers are hidden in your very own data. Attend SMX Report, online February

February 1, 2021

Video: Dawn Beobide on Google confirmed vs unconfirmed algorithm updates

In part one of my conversation with Dawn Beobide, we spoke about training your developers in SEO. In part two, we first spoke about the

February 1, 2021
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General

Google adds Black-owned business label to product results

Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label

February 1, 2021

PPC award winners talk strategies for competitive times, industries, and marketplaces

In an interview with contributor Matt Van Wagner, the SEM initiative Search Engine Land Award winners talked about their strategies for a donation campaign combatting

January 29, 2021

Facebook testing brand safety topic exclusions for advertisers

Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new

January 29, 2021
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General

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend

RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on

January 28, 2021
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