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Agency

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General

Breaking down President Biden’s data-driven social media strategy

Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the

February 15, 2021
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General

Diversity and inclusion in search marketing and advertising; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 15, 2021
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General

How to audit Core Web Vitals

Back in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021, but told site owners that “there

February 15, 2021
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General

Search behavior has forever changed. How can you stay ahead of the pack?

The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting

February 12, 2021
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General

Google goes dark theme and passage ranking sees the light: Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 12, 2021
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General

Google My Business adds messaging to desktop interface

Google is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it,

February 11, 2021

A Google Ads setting allowed advertisers to exclude people of “unknown gender”

A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where

February 11, 2021

Google Image Search update reduces duplicate image results

Google announced on Twitter that in November 2020 it has released an update to Google Image Search that reduces duplicative images in the image search

February 11, 2021

Google passage ranking now live in US English search results

In October 2020, Google announced passage indexing, a new way of Google ranking specific passages from a web page in search. Google has updated us

February 11, 2021

The onus of diversity should not fall to Black marketers

Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance

February 11, 2021
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General

In-SERP lead forms convert Google Ads users without a click-through

Previously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search,

February 10, 2021
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General

Google might have to subsidize journalism, but not like this…

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 10, 2021
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General

Pitch to speak at SMX Create!

In two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report features

February 10, 2021
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General

Google officially displays years in business in local pack

Google quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in business

February 10, 2021

Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting

In 2018 Google revamped the Index Coverage report in Google Search Console. It was a huge improvement from the previous version, and SEOs around the

February 9, 2021

Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 9, 2021

Google’s updated phrase match simplifies keywords and worries advertisers

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made

February 9, 2021

Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March.

February 9, 2021
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