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Agency

Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 12, 2021

PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief

Good morning marketers, can virtual events ever recreate the social aspects of in-person shows? We are social beings. That’s even more evident now that we

March 11, 2021

Google Search Console rich results report updated

Google has made two changes to the rich results report in Google Search Console. One of the changes was related to the job posting report

March 11, 2021
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General

Your website doesn’t need to cater to everybody — and that’s OK.

When planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your

March 11, 2021

Static headlines now available for DSAs in Microsoft Advertising

Advertisers can now set static headlines for DSAs in Microsoft Advertising according to an announcement from the company. One reason PPC marketers may not have

March 11, 2021

IAB Issues Industry-Wide Wake-Up Call

The Industry’s Perceived Sense of Readiness Around the Loss of Third-Party Cookies and Identifiers Does Not Align with its Concerns and Challenges Publishers will have

March 11, 2021
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General

Key trends in PPC, reporting and analytics in 2021 and beyond

With Microsft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that

March 10, 2021
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General

Has automation actually changed the way you do your job?; Wednesday’s daily brief

Good morning, Marketers, what has automation done for you lately? Seriously, I’d love to know, please email me (gnguyen@thirddoormedia.com, subject line: Skynet Automation). I’m currently

March 10, 2021

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

The post IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy appeared first on IAB. Source: IAB

March 9, 2021
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Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 9, 2021

IAB AI Working Group to Establish Artificial Intelligence Standards

Releases 2021 guide on AI use cases and best practices distilled from publishers, agencies, and ad tech NEW YORK (March 9, 2021) – The Interactive

March 9, 2021
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General

Google Hotel search showing free listings in results

Just like it did with Google Shopping and also with Google Flights, Google announced it is now opening up free listings within Google Hotel search.

March 9, 2021
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General

How agencies use call tracking to become indispensable to clients

Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did

March 9, 2021

How targeted advertising is impacted under Virginia’s CDPA

March 26, 2019: Virginia Governor, Ralph Northam speaking in front of Alexandria City Hall. Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer

March 8, 2021

Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors

NBCUniversal’s Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League New York, NY (March 8,

March 8, 2021
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Let’s give ‘em something to FLoC about; Monday’s daily brief

Good morning, Marketers, and have you been following the Airbnb conversation? It centers around the vacation home rental service revealing that their business dropped by

March 8, 2021
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Google brings Full Coverage news to search results

Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now

March 8, 2021
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General

Your customer is calling: Increase your revenue with call tracking

Telephone calls remain one of the most primary means of making contact. Even today, 60% of consumers prefer to pick up the phone — nearly

March 8, 2021
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