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Agency

The concerning future of the resilient keyword

It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what

April 8, 2021
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General

Finding the best social media platform for your audience and business

You’ve probably seen the Ocean Spray guy by now — he’s skateboarding down the road while “Dreams” by Fleetwood Mac plays when suddenly he lifts

April 8, 2021

Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic

April 7, 2021

IAB Releases Internet Advertising Revenue Report for 2020

Findings Show 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts NEW YORK — April 7, 2021 — As the world grapples with the ongoing

April 7, 2021
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Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 7, 2021
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General

Google Search Console adds regular expression support and more data filtering to Performance reports

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of

April 7, 2021

5 B2B marketing trends to address in 2021

The COVID-19 pandemic caused B2B marketers to make many adjustments and re-examine their strategies and processes. Thus, the B2B marketing landscape looks different now than at the beginning of

April 7, 2021

7 use cases that prove why you should implement DAM

Traditionally, businesses adopt digital asset management (DAM) solutions to centrally store content assets, organize them, and make them readily accessible for revisions and deployment. Thanks

April 6, 2021

Google Ads’ continuous audience sharing is now available from sub-accounts

Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced Tuesday.

April 6, 2021

Prabhakar Raghavan, Google’s head of search appoints new leads

In June 2020, Google appointed a new head of Search, Prabhakar Raghavan. Now, Prabhakar Raghavan is making some leadership changes to help him run Google

April 6, 2021
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General

The five critical components of a real-time CX

A common and costly challenge that many companies are facing is giving customers the experience they deserve. Bad investments, organizational issues, and business adoption are

April 6, 2021
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General

Yelp introduces a searchable Asian-owned business profile attribute

Yelp has added “Asian-owned” to its list of available business profile attributes, the company announced Tuesday. This searchable, opt-in-only attribute enables businesses to self-identify as

April 6, 2021
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General

Next week: Actionable, expert-led content training at SMX Create

Learn actionable tactics to drive more traffic, leads, and sales with expertly crafted content: Attend SMX Create online — next Tuesday, April 13 — for

April 5, 2021
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Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief

Good morning, Marketers, and welcome to Q2. I hope you met and exceeded your Q1 search marketing KPIs and OKRs. They might have been much

April 5, 2021

Video: Fay Friedman on e-commerce SEO vs property management SEO

Last November I met up with Fay Friedman, an SEO based in New Jersey who currently works in the property management space but spent a

April 5, 2021
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Reputation attack sites have plummeted in Google, but can still harm

Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately,

April 2, 2021
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General

What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 2, 2021

Take the Martech Replacement Survey

A lot of things have changed for over the last year, including of course for marketing and marketing ops teams. In a new survey conducted

April 1, 2021
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