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General

Google’s LaMDA will enable open-ended voice conversations

Sundar Pichai, CEO of Google’s parent company Alphabet, previewed a new conversational model called LaMDA, or “Language Model for Dialogue Applications,” at the company’s I/O

May 19, 2021

Google page experience update will come to desktop pages

Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at

May 19, 2021

Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O on Tuesday. Similar to BERT, it’s built on a transformer

May 18, 2021
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General

See who’s speaking at SMX Advanced

Your once-a-year opportunity to train with and learn from some of the smartest people in search marketing is here: Attend SMX Advanced, online June 15-16,

May 18, 2021
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General

Link building programs get no links 1/3 of the time; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 18, 2021

IAB Tech Lab Announces New Board Members And Inaugural Law Firms In Residence

The post IAB Tech Lab Announces New Board Members And Inaugural Law Firms In Residence appeared first on IAB. Source: IAB

May 18, 2021
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General

What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 17, 2021
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General

Cookieless data isn’t the only concern in search marketing

In response to a growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for

May 17, 2021

How Storage Asset Management succeeds with a focus on reviews and social media

Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually

May 14, 2021
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General

Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 14, 2021
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General

Moving retail forward with connection & purpose

After an unprecedented year that changed consumers forever, our belief is that the next generation of retail is not just about getting things done, it

May 14, 2021

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in

May 13, 2021
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General

A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 13, 2021
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General

How automation can help your sellers sell more (and your marketers market better)

The pandemic has relegated most of us into pixilated images on a Zoom call. While some activities will revert to a pre-pandemic state, most will

May 13, 2021

Some new local search changes you should be aware of; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 12, 2021

U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023

Rising adoption of Podcasting for upper funnel brand-building NEW YORK – May 12, 2021 — According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by

May 12, 2021

Schema.org launches its schema markup validator tool

Schema.org has launched its schema markup validator tool at validator.schema.org, the organization announced this afternoon. The markup validator helps you validate your structured data on

May 11, 2021

AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 11, 2021
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