How and why marketers are revisiting PPC campaign organization
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These
July 12, 2022
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming
Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years,
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not
A couple of months ago Google teased a new video indexing report in Google Search Console, that new report is now rolling out, the search
Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means. Now when you link a Google Analytics 4 property
Three data providers have confirmed with Search Engine Land that the people also ask feature is a lot less likely to show in the desktop
A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket
This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on Business
Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is a
In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business
Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half
When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance
For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Entrepreneur and ad agency owner
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