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The scramble to create as much new content as possible to see what sticks is outdated and unsustainable. We’ve all read and heard the laundry
June 1, 2021
The scramble to create as much new content as possible to see what sticks is outdated and unsustainable. We’ve all read and heard the laundry
I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from
Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an
Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It
Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns
With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a
Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday. The company is removing the spend threshold for
It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few
In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a
Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for
The SMX single-day learning journey events, SMX Report and SMX Create, have been a hit with attendees eager to learn an end-to-end approach on in-depth
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser.
Your chance to save up to $50 on actionable, advanced search marketing tactics and training expires this Saturday night! Secure your SMX Advanced All Access
LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced Tuesday. Alongside these ad products,
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