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Agency

Google July 2021 core update is finished rolling out

Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core

July 12, 2021
microsoft video ads
General

Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Microsoft Advertising has been doubling down on visual ads in search this year, and the latest announcement is no exception. Video Extensions are available globally

July 12, 2021

Search Engine Land mentorship program partnerships announced

When Eric Enge came to Search Engine Land with the idea to start a mentorship program for the search community, we thought we’d be lucky

July 9, 2021

Google now does soft 404 detection by device type

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks

July 9, 2021
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General

Why brands should care about inclusion in marketing; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 9, 2021
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General

Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and

July 8, 2021

Creative ways to source content ideas from UGC for SEO

We’ve all been there: tapping our fingers on our desks, wondering how we’ll fill our content calendar for the month. The simple solution may be

July 8, 2021
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General

This is your last chance to save big on Search Engine Land Awards entries

Don’t miss your opportunity to boost team morale, highlight company achievements, and generate new business: Submit your application to the 2021 Search Engine Land Awards now!

July 8, 2021
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General

Why it’s important to educate your friends and family about search; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 8, 2021
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General

Google’s July 2021 core update rolled out quickly; here is what the data providers saw

On July 1, Google began rolling out the July 2021 core update, this came about one-month after the June 2021 core update. While the June 2021

July 7, 2021

Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 7, 2021
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General

Microsoft Advertising launches Multimedia Ads beta starting today

Multimedia Ads are image-rich visual ads that will be featured on the right rail or in the mainline at the top of the search results

July 7, 2021

The top 5 customer journeys to keep them connected and coming back

It’s clear that customers are craving a personal connection. It’s up to marketers to identify the moments that define the customer journey and use them

July 6, 2021

Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising

With summer in full swing, Microsft Advertising has been diving in head-first in expansions that benefit advertisers the retail, travel, automotive, and entertainment industries. The

July 6, 2021
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General

Winning SEO and PPC teams attend SMX

Conversions are the lifeblood of all businesses. Boosting them requires a coordinated effort across SEO and PPC assets, from website navigation to ad copy… which

July 6, 2021
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General

Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 6, 2021

Google on how it ranks search results and prevents obvious spam

Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Dewey spoke

July 6, 2021
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General

Another one… another algo update, that is; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 2, 2021
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