Google Ads app supports manager accounts

Oddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager accounts at the top level. The Microsoft Ads mobile app added support for manager accounts a couple of updates ago. No surprise, the increasingly present optimization score is visible on…

How to evaluate content quality with BERT

Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality…