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Agency

20210805 SEL Brief

The post 20210805 SEL Brief appeared first on Search Engine Land. Source: IAB

August 5, 2021
ctv creative best practices guide 2 1
General

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

As the industry is hurdling into a new era of privacy, the need for a next-level consumer ad experience that drives relevance and utility is more important than

August 5, 2021

Global Privacy Controls (GPCs): New White Paper Explores CPRA Rulemaking Considerations

In November 2020, California voters enacted the California Privacy Rights Act (CPRA) by ballot initiative. The law endorses a new option for businesses to accept consumer

August 5, 2021
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General

MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 5, 2021
FINAL 5 Tactics to Scale Your Agency 1920x1080 1 800x450 2
General

5 tactics to scale your agency

For every dollar a local business owner spends on technology and digital solutions, $2.50 is spent on implementation and ongoing services from marketing agencies and

August 5, 2021
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General

Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be

August 5, 2021
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General

Google drops safe browsing as a page experience ranking signal

Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always

August 4, 2021

Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

Bing has introduced “Make Every feature Binary” (MEB), a large-scale sparse model that complements its production Transformer models to improve search relevance, the company announced

August 4, 2021
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General

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

Having spent the last 11 years surrounded by sales leaders, Amanda Farley Partner and Director of Accounts and Digital Strategy at SSDM, picked up on

August 4, 2021

20210804 SEL Brief

The post 20210804 SEL Brief appeared first on Search Engine Land. Source: IAB

August 4, 2021

IAB Asks California Attorney General to Retract Unauthorized Privacy Mandate

Recently new California Attorney General Rob Bonta released a set of Frequently Asked Questions (FAQs) shaping the consumer privacy rights granted by the California Consumer

August 3, 2021

Webinar: Use the power of AI to drive ROI

Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer

August 3, 2021
Top 5 Specific Product Ranking Factors for Google Organic Search 1
General

How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 3, 2021
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General

Target impression share bidding, other August changes now available in Microsoft Ads

“With this strategy, you set your budget, where you want your ads to appear, and your Target Impression Share, and Microsoft Advertising automatically sets your

August 3, 2021

How customer-obsessed marketers succeed with personalization

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. Hear about: Forrester’s latest research into personalization trends

August 3, 2021

20210803 SEL Brief

The post 20210803 SEL Brief appeared first on Search Engine Land. Source: IAB

August 3, 2021
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General

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel

August 2, 2021

Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 2, 2021
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