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Twitter continues testing the edit button, allowing multimedia tweets

Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets

August 2, 2022

Google releases simple, centralized tag solution

Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having

August 2, 2022
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Uncategorized

Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates

Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in.  Automotive

August 2, 2022
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Google’s Local Services Ads platform has a problem with spam

There is (or will soon be) a Google Local Services Ads spam problem coming to a town near you. I primarily run Local Services Ads

August 2, 2022

6 reasons why it makes sense to outsource SEO

Your goal is to find the best way to move SEO forward – and have it be profitable for your company or organization. Your options:

August 2, 2022
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Uncategorized

Webinar: Marketers’ secrets to overcoming challenges

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel

August 1, 2022
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Uncategorized

Google begins testing FLEDGE API on AdSense

FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing

August 1, 2022
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Uncategorized

Google temporarily disables the validate fix feature in Search Console

Google Search Console has temporarily disabled the validate fix button on its coverage report section. There is a notice that reads “Limited functionality: We are

August 1, 2022
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Uncategorized

Why and how to delete content in bulk for SEO

Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped

August 1, 2022
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Uncategorized

Site taxonomy for SEO: A straightforward guide

You’ve optimised your homepage, products and articles – but still aren’t hitting your SEO KPIs. Why could this be happening? Chances are your site taxonomy

August 1, 2022
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Uncategorized

SEO webinar on getting quality backlinks

Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program

July 29, 2022

21 PPC lessons learned in the age of machine learning automation

What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every

July 29, 2022
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Uncategorized

Responsive Search Ads take center stage – are you prepared?

Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem

July 29, 2022
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Uncategorized

How I earned a knowledge panel without a Wikipedia page

Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust Knowledge Panel entry, but

July 29, 2022
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Uncategorized

Webinar: The genius behind QR-code marketing

QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know

July 28, 2022
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Uncategorized

Google search quality rater guidelines update: What has changed

Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google’s definitions of YMYL (Your

July 28, 2022
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8 steps to a successful entity-first strategy for SEO and content

Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy.  This article will cover how to create a

July 28, 2022
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Webinar: Unlock the power of TikTok for your social strategy

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how

July 27, 2022
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