20220127 SEL Brief
The post 20220127 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
January 27, 2022
The post 20220127 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
WASHINGTON, D.C. – In a powerful response highlighting the benefits of data-driven advertising, the Interactive Advertising Bureau (IAB) today fired back at a recent petition
Many brands struggle to understand the ins and outs of their content marketing funnels. They often find it difficult to know what people are looking
Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over
Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video ads.
It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and
The post 20220126 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Paid search practitioners have expressed a lot of frustration over the increasing amount of automation that platforms, like Google, have been implementing. However, this push
If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will select
You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring
The post 20220125 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of
The post 20220124 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking
Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to
A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a
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