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Microsoft advertising portfolio bid
Uncategorized

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally

February 1, 2022

Auto-tagging added to Google Merchant Center free listings

Google has enabled auto-tagging for free product listing and free local product listing through Google Merchant Center, the company announced. This should enable better tracking

February 1, 2022
IMN Featured Image 800x450 1
Uncategorized

To disavow or not? Getting it right, 10 years later.

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012.  As we approach the tenth anniversary, webmasters still have confusion and disagreement

February 1, 2022

202200201 SEL Brief

The post 202200201 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

February 1, 2022

Google Ads creates unified advertiser verification program

Google Ads will merge its advertising identify and business operation verification programs into a unified advertising verification program in March, according to an email sent

January 31, 2022

Google Search Console error reporting for Breadcrumbs and HowTo structured data changed

Google has made changes to the way it handles Breadcrumbs and HowTo structured data within Google Search Console’s reporting tools. Google said it “changed the

January 31, 2022
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Uncategorized

Google releases URL Inspection Tool API

Google has released a new API under the Search Console APIs for the URL Inspection Tool, the search company announced this morning. The new URL

January 31, 2022

20220131 SEL Brief

The post 20220131 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

January 31, 2022

Google merges its SafeSearch help information into a single new document

Google has published a new help document for SafeSearch that merges together all of Google’s SafeSearch details into one larger help document. This new document

January 30, 2022
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Uncategorized

‘Untitled’ search results sending users to spam sites, Google ‘working on it’

Google search results have been showing an “Untitled” title tag for some sites over the past 3 days. People who click on those sites are

January 28, 2022

Messy SEO Part 6: Pillar pages and topic clusters

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a

January 28, 2022

20220128 SEL Brief

The post 20220128 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

January 28, 2022
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Uncategorized

Building trust builds brands: SEO link-building strategies that work

If you are looking to outrank and outperform within organic search, link building is essential. However, there are many misconceptions about effective, safe link-building strategies

January 27, 2022

Google allows ads for sports betting in Louisiana

Google will begin accepting and running ads for sports betting and daily fantasy sports from certified, state-licensed entities in Louisiana beginning on January 28. Advertisers

January 27, 2022

WordPress 5.9 launches with full site editing

WordPress, which continues to lead the CMS market by a wide margin, has announced its new release, WordPress 5.9. Among the enhancements announced with the

January 27, 2022
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Uncategorized

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Twitter is launching three new ad products designed to improve performance for campaigns aimed at driving site traffic, the company announced Tuesday. Site Visit Optimization

January 27, 2022

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

Google Ads will automatically transition existing Smart Shopping campaigns into Performance Max campaigns between July and September 2022, the company announced Thursday. Local campaigns will

January 27, 2022

Google SERP analysis: PAA appears 10x more than featured snippets

Is optimizing for featured snippets near the top of your SEO to-do list? If so, you may want to re-consider how big of a priority

January 27, 2022
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