Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Dewey spoke about how the search company tackles search result spam and how Google ranks search results. The new episode can be found here or listened to on YouTube. How Google ranks…
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Share of voice was once the go-to indicator for overall market share. But in the age of digital advertising, accurately quantifying SoV became impossible. In a recent interview, Les Binet, group head of effectiveness at Adam&eveDDB, outlined his pioneering pursuit of an alternative metric suitable for the digital era. He determined that Share of Search provided the…