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Agency

Affinity audiences coming to Google Search campaigns

In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns. Please visit Search Engine Land for the full article.

October 16, 2019

Video: Dan Shure on Google core updates and podcasting

From a piano teacher to an SEO – how Dan’s journey into the SEO space has not just changed his family’s life. Please visit Search

October 16, 2019

Google readies new markup rules for European news publishers

The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees. Please visit Search Engine Land for the full article.

October 16, 2019

Google’s voice AI resonates in new Pixel Recorder app

Recorder identifies words, sounds, and produces a searchable transcript, even without an internet connection. Please visit Search Engine Land for the full article. Source:

October 15, 2019

Amazon keeps chipping at Google’s search ad dominance

The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according

October 15, 2019

8 Ways To Attend SMX East

Choose your SMX experience, register now, and join us in NYC November 13-14! Please visit Search Engine Land for the full article. Source: IAB

October 15, 2019

Restaurant app Tobiko goes old school by shunning user reviews

The app represents a return to the simplicity of expert reviews. Please visit Search Engine Land for the full article. Source: IAB

October 15, 2019

Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank. Please visit Search Engine Land for

October 15, 2019

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” Please visit Search Engine Land for the full

October 15, 2019

Location targeting available in Google Smart Shopping campaigns

Target and exclude locations in Smart Shopping campaigns. Please visit Search Engine Land for the full article. Source: IAB

October 14, 2019

When parsing ‘Googlespeak’ is a distraction

It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture. Please visit Search Engine

October 11, 2019

How advertising rates vary by category on Amazon

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to

October 11, 2019

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land

October 11, 2019

IAB Statement on Proposed CCPA Regulations

Today, Dave Grimaldi, Executive Vice President for Public Policy at IAB, released the following statement in response to the Office of the California Attorney General’s

October 10, 2019

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

Key SEO tasks can now be fully automated according to the company. Please visit Search Engine Land for the full article. Source: IAB

October 10, 2019

Which service-area business types perform best in local search?

New research from a dataset across seven industries that have a physical location were reviewed to answer this question. Please visit Search Engine Land for

October 10, 2019

Google showing mobile ‘search by photos’ option in selected local verticals

The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Please visit Search Engine Land for

October 10, 2019

Bing launches content submission pilot

Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images. Please visit

October 10, 2019
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