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Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works. Please visit Search Engine Land for

November 20, 2019

Google for Jobs: Everything you need to know to optimize for better ranking

This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market. Please visit Search Engine Land for

November 20, 2019

Google brings audio news aggregation to smart speakers, phones

The Google Assistant acts as a kind of algorithmic, news DJ. Please visit Search Engine Land for the full article. Source: IAB

November 19, 2019

Rich answers in Google mobile search more than doubled since 2018, study finds

Image carousels also occurred 151% more often than the previous year. Please visit Search Engine Land for the full article. Source: IAB

November 19, 2019

Google testing car rental comparison ad unit in search results

Car rentals is Google Ads’ latest travel services advertising initiative. Please visit Search Engine Land for the full article. Source: IAB

November 19, 2019

How to use new Google Ads Combined Audiences

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting. Please visit Search Engine Land for the full article. Source: IAB

November 18, 2019

Google Maps becomes more ‘social’ with Local Guides follow feature

Local Guides are part of the reason GMB and Maps are so successful. Please visit Search Engine Land for the full article. Source: IAB

November 18, 2019

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new

November 18, 2019

Video: Learn more about John Mueller, webmaster trends analyst at Google

Do you love cheese? Well, John does. Please visit Search Engine Land for the full article. Source: IAB

November 18, 2019

Redesigned Microsoft Advertising Editor now available

The new look comes with additional feature support. Please visit Search Engine Land for the full article. Source: IAB

November 18, 2019

Misquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search

Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens. Please visit Search Engine Land for the full article.

November 18, 2019

WSJ report about Google search manipulation gets a lot wrong

The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article. Source: IAB

November 15, 2019

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine

November 15, 2019

Local business study finds 0% of site traffic coming from email, paid media

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine

November 15, 2019

A framework for SEO success with structured data

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. Please visit Search Engine Land for the full article.

November 15, 2019

Be the first to see the new SMX West agenda

3 lanes, no limits. Check out the sessions coming to SMX West 2020! Please visit Search Engine Land for the full article. Source: IAB

November 15, 2019

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations

November 14, 2019

Rand Fishkin on optimizing for and against Google

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves. Please visit Search Engine Land for the

November 14, 2019
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