Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack
Google is now rolling out its first broad core algorithm update of 2022. It is named the May 2022 core update, Danny Sullivan of Google
Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact
Today we live in a world that demands speed, reliability, and security. The reality is that 47% of consumers expect a webpage to load in
There are differing opinions in the SEO industry about whether disavowing links is still a necessary part of SEO. Some say that Google simply doesn’t
Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Google wanted to
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are
Google Lens results within Google Chrome on desktop will now be displayed on the right side of the same browser tab you are viewing. This
Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements
Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic
Six new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max,
Google is testing a new trail version of the Google News portal at news.google.com. It is a limited trail, I was only able to bring
Everyone’s talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies
NEW YORK – May 19, 2022 – This week the Interactive Advertising Bureau (IAB) and nearly two dozen industry leaders jointly filed an amicus brief
We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either
Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the
Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way
NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising
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