SEL 20200304
The post SEL 20200304 appeared first on Search Engine Land. Source: IAB
March 4, 2020
The post SEL 20200304 appeared first on Search Engine Land. Source: IAB
Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in
American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult
U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment
“I work alone. I don’t trust droids.” – The Mandalorian Hollywood wants us to believe in the hero (or anti-hero) because we all know who
The post SEL 20200303 appeared first on Search Engine Land. Source: IAB
Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some
Google has updated its content guidelines for the FAQ schema that says you can no longer markup the same question and answer with FAQ schema
While at SMX East, I had the privilege with sitting down Aleyda Solis, the EU Search Personality of the Year, SMX speaker, SEO superstar who
The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon
Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle
I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order
Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group
Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried
Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test
As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google
Google Developers announced a new official Google Lighthouse Firefox extension Wednesday. Google’s Lighthouse is an open source software (OSS) project with a few different integration
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