Google My Business (GMB) is a core focus for local SEOs. It has also become the central locus of communication between businesses and consumers about
The roughly 30 million small businesses (SMBs) in the U.S. employ nearly 48% of all workers, according to the U.S. Small Business Administration. The bulk
The post SEL 20200428 appeared first on Search Engine Land. Source: IAB
Cookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either
Things happen. People react accordingly. That’s why brands must be ready to quickly shift their marketing tactics. Snow in the forecast? A hardware store should
“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one
Cloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores
Google’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to
The post SEL 20200424 appeared first on Search Engine Land. Source: IAB
Google announced that marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with
There is a continuous need for better targeting and personalization. But how do we scale for the future and manage the unexpected? Join Adobe and
“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with
Google today announced it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results
The post SEL 20200423 appeared first on Search Engine Land. Source: IAB
What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with
“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a
Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are
Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple
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