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Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major

“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right

April 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years, a wide-ranging

The post SEL 20200430 appeared first on Search Engine Land. Source: IAB

Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday.

The COVID-19 crisis has cast a shadow over all interactions, including communications between businesses and their customers. While business goals should always be kept in

Insight. Inspiration. Transformation. Embracing Change in a New World. Major changes, we’re eternally reminded, don’t happen overnight. Except, of course, when they do. We are

Study of the Coronavirus’ Impact by the USC Center for the Digital Future and IAB Finds Rapid Life Changes and Concerns — As Well as

The post SEL 20200429 appeared first on Search Engine Land. Source: IAB

Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue

On Friday, I will moderate our next Live with Search Engine Land discussion on brand vs. performance marketing during COVID-19. We’ll discuss whether marketers should

The ability to work from home is helping businesses stay in operation as the world continues to find ways to overcome COVID-19. For some businesses,