Surfaces across Google enables merchants to display their product listings for free in Google Search, Google Images, the Shopping tab, Google Maps and Google Lens.
In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may
From June 22-26, The Entire Ecosystem – Buyers, Sellers, Streaming Platforms, and Technology Providers – Will Come Together to Showcase the Future, Set the Trends,
Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware
Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences
Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s
On June 2nd, 2020, the IAB Board of Directors met virtually with congressional leaders and policy experts to discuss the issues impacting the media and
Google announced several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening. Noting some of the ways
The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for
Yelp has arguably gone further than Google in providing specialized communication tools for local businesses during COVID-19. And Tuesday, the company announced a number of
Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise
Just because in-person conferences are canceled doesn’t mean you can’t continue your learning initiatives: Join more than eight thousand(!) fellow search marketers next week, June
In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released
The post SEL 20200616 appeared first on Search Engine Land. Source: IAB
On Thursday, June 18, Search Engine Land editor, George Nguyen, will host a discussion with Matt Dorville, SEO manager at BuzzFeed. The conversation will start
Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May,
John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links
The post SEL 20200615 appeared first on Search Engine Land. Source: IAB
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