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Agency

Google updated guidelines to say spam reports are not for manual actions

Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s

July 3, 2020
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General

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance

July 2, 2020
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General

With new ‘pilot program,’ Google again testing ads on local business profiles

Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first

July 2, 2020

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

As Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the

July 2, 2020

SEL 20200702

The post SEL 20200702 appeared first on Search Engine Land. Source: IAB

July 2, 2020

WSJ: GoogleBot can add products to shopping carts

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial

July 1, 2020

SEL 20200701

The post SEL 20200701 appeared first on Search Engine Land. Source: IAB

July 1, 2020

CCPA enforcement begins now and most companies aren’t ready

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here.

July 1, 2020
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General

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when

July 1, 2020
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General

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can

July 1, 2020

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice

June 30, 2020

What to look at when considering a Digital Asset Management platform

When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves

June 30, 2020

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping

June 30, 2020

Bing supports rel=sponsored & rel=ugc

A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in

June 30, 2020

SEL 20200630

The post SEL 20200630 appeared first on Search Engine Land. Source: IAB

June 30, 2020
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General

Top 5 free backlink checkers you should be using

Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also

June 30, 2020
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General

How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to

June 30, 2020
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General

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the

June 29, 2020
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