Spotify commits to brand safety for podcasts
Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind
June 17, 2022
Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind
Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content.
Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing.
“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source
Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores).
To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way
So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building”
Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025. Market projections. According to Apple
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns.
DuckDuckGo, the privacy-focused search engine, is now trending at below 100 million searches per day according to its public traffic statistics page. Back in January
Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today.
Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are looking to see
WASHINGTON, D.C. – June 14, 2022 – The Interactive Advertising Bureau (IAB)’s Lartease Tiffith, Executive Vice President for Public Policy, released the following statement today
Day 1 of SMX Advanced 2022 opened today with a keynote by Jaimie Clark, VP of SEO at Centerfield. It was packed full of insights
There’s a new Labs feature in town for Google AdSense called shopping links. What are shopping links. Shopping links are placed in your page’s main content
Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads NEW YORK – June 14, 2022 – In a joint collaboration between IAB, IAB Tech
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