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Agency

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General

Google Search Console Insights for content creators

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new

August 17, 2020
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General

How to prepare your e-commerce ad strategy for an uncertain Q4

This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of

August 17, 2020

SEL 20200817

The post SEL 20200817 appeared first on Search Engine Land. Source: IAB

August 17, 2020
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General

Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash

August 14, 2020

SEL 20200814

The post SEL 20200814 appeared first on Search Engine Land. Source: IAB

August 14, 2020
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General

How to optimize your Google local Knowledge Panel

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and

August 13, 2020

Google Search adds flight, hotel search features around COVID-19

After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the

August 13, 2020
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General

Google Search helps users find live sport games, linear TV shows

Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV

August 13, 2020
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General

Google now enables GMB profile edits from Search and Maps [updated]

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the

August 13, 2020

SEL 20200813

The post SEL 20200813 appeared first on Search Engine Land. Source: IAB

August 13, 2020
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General

Majority of chains call local-digital marketing an ‘untapped opportunity’

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot,

August 12, 2020
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General

How to Identify Site Quality for Link Building

How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your

August 12, 2020

Google makes it easier to control Shopping ads by country

If your Google product feeds are set to show products across multiple countries, there’s a new feed field to give you some more flexibility. You

August 12, 2020
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General

Google and Ignite Visibility to host advanced paid media event you won’t want to miss

Want to learn more about success metrics, user journey optimization, new Google features and how to win back your remarketing audience? Be sure to join

August 12, 2020

Next on Live with Search Engine Land: Season wrap-up—COVID and disruption

On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the

August 10, 2020

Video: Andrew Goodman on paid search against big brands & proper PPC experiments

Andrew Goodman has been providing SEM services for 20 years now under his agency Page Zero Media. But throughout that time, Andrew has spoken hundreds

August 10, 2020
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General

How connected TV measurement proves its performance marketing potential

A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find

August 10, 2020

SEL 20200810

The post SEL 20200810 appeared first on Search Engine Land. Source: IAB

August 10, 2020
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