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20200930 SEL Brief

The post 20200930 SEL Brief appeared first on Search Engine Land. Source: IAB

September 30, 2020
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General

Google takes Local Services Ads to Europe

Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services)

September 30, 2020
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General

Marketers hopeful for late 2021 in-person conferences

Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t

September 29, 2020

Video: Drew Madore on how “black hat SEO” has changed over the years

In part one of my interview with Drew Madore,  the CEO and founder of Synergist Digital Media, we spoke a lot about “black hat SEO.” Black

September 29, 2020
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General

How to audit sites inside corporate networks

There is a common problem when auditing staging enterprise sites inside corporate networks.  If you work in-house, you first connect to the corporate network using

September 28, 2020

Microsoft Advertising adds brand safety with IAS partnership

Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on

September 28, 2020

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take

September 28, 2020

20200928 SEL Brief

The post 20200928 SEL Brief appeared first on Search Engine Land. Source: IAB

September 28, 2020

20200925 SEL Brief

The post 20200925 SEL Brief appeared first on Search Engine Land. Source: IAB

September 25, 2020

20200924 SEL Brief

The post 20200924 SEL Brief appeared first on Search Engine Land. Source: IAB

September 25, 2020
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General

Is Amazon about to eat Google’s lunch?

Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave

September 25, 2020
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General

Insights to reimagine your holiday 2020 planning

The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that

September 25, 2020
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General

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over

September 24, 2020
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General

Top tips to improve your Google Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance

September 24, 2020

The rise of reputation experience management

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always

September 24, 2020
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General

Google brings bidding to Local Services Ads

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google

September 24, 2020

Bing applies AI and natural language models to autosuggest, People Also Ask

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced

September 24, 2020

Making the most of small-screen content for big engagement impact

There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty”

September 24, 2020
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