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Agency

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General

Study: Comparing the data from 8 SEO tools

Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use?  As an SEO, it’s tough to have

October 7, 2020

20201007 SEL Brief

The post 20201007 SEL Brief appeared first on Search Engine Land. Source: IAB

October 7, 2020

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon and Facebook wield monopoly power over their respective

October 7, 2020

What’s changed in Google Ads Locations reporting and why you need a custom report

Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified”

October 6, 2020
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General

Web Stories are coming to Google Discover

Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web

October 6, 2020
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General

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to

October 6, 2020

20201006 SEL Brief

The post 20201006 SEL Brief appeared first on Search Engine Land. Source: IAB

October 6, 2020
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General

Bing rebrands as Microsoft Bing, expands Give with Bing

Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also

October 5, 2020
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General

Google My Business and reviews gain in 2020 Local Ranking Factors survey

Google continues to pour more resources into local, with multiple ads innovations and Google My Business feature enhancements in the past six months. Google’s introduction

October 5, 2020

20201005 SEL Brief

The post 20201005 SEL Brief appeared first on Search Engine Land. Source: IAB

October 5, 2020

Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Outside of the Google page experience update that is coming to a Google ranking algorithm near you next year, does Google use click-through rate, pogosticking,

October 5, 2020
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General

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely

October 2, 2020

Google confirms indexing issues with both canonicalization and mobile-indexing

If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be

October 1, 2020
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General

Google gives publishers new content ‘Showcase’ on News, Search, Discover

Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with

October 1, 2020
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General

45+ expert-led search marketing sessions… just $149

How can I prepare for mobile-first indexing? What is on-SERP SEO… and how do I get started? How do I take my Facebook ads to

October 1, 2020

20201001 SEL Brief

The post 20201001 SEL Brief appeared first on Search Engine Land. Source: IAB

October 1, 2020
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General

Antisemitic memes in image results highlight vulnerabilities in search

Antisemitic memes appearing in Google Image search results caught the attention of search professionals last week — and broader media this week. Many are urging

September 30, 2020

Google Shopping now free globally

In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to

September 30, 2020
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