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Agency

Why SEO must start with strategy, planning

SEO is ongoing. It isn’t a one-time thing. Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too

June 24, 2022

Virtual environment optimization (VEO) is coming. Ready for it?

Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I

June 24, 2022

TikTok commits to updating ad policies to better align with EU rules

Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get

June 23, 2022
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Twitter launching Branded Likes

Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for tweets that brands can create through the ads manager. What

June 23, 2022

Googlebot will crawl and index the first 15MB of content per page

Google has updated its help document on Googlebot to specify that Googlebot will crawl up to the first 15MB of the page and then stop.

June 23, 2022
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Twitter launches Campaign Planner

Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching.  What does Campaign Planner do. The new Campaign

June 23, 2022

NBCUniversal and Google competing to hep Netflix deliver ad-based option

Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service.  Subscriber numbers falling. In April Netflix announced that it had

June 23, 2022
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Twitter testing Notes, a long-form content feature

Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed

June 22, 2022

Meta unveils new policy to fight fake reviews

Meta has unveiled a new community feedback policy in the U.S. It targets fake reviews that appear on its Ratings and Review or Question and

June 22, 2022
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Google adds LGBTQ+ owned attribute to business profiles

Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your

June 22, 2022
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Finding weird stuff (FWS) is part of SEO

I have a gift: an innate ability to find weird stuff in SEO. As an SEO professional, this ability can be both a blessing and

June 22, 2022
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Microsoft launches Cash back promotions for product ads

Microsoft Ads is now offering Cash back promotions to drive more sales and conversions for online retailers.  How it works. The new feature is a Microsoft-run

June 22, 2022

Google cuts back on SEO office hours format, frequency

In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google

June 21, 2022

Google increases Local Search Ads review requirements

Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need five reviews

June 21, 2022
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Google aware of Performance Max Product Listing tab date comparison bug

Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the Performance max Product Listing tab

June 21, 2022

Google updated guidelines for product variants pages and rich results

Google updated the product rich results support page to add details around how these rich results can be used for product variants where each product

June 21, 2022
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Drive performance and better digital customer experiences

Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS

June 21, 2022
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The LinkedIn Funny emoji is here

LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at some point in the last

June 17, 2022
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