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Agency

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General

Marsbot is Foursquare for AirPods

Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues.

October 23, 2020

Google Ads turns 20: The most important trends and changes of the past 5 years

Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking

October 23, 2020

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

We are pleased to announce the winner of the inaugural Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing is Areej AbuAli,

October 23, 2020
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General

Forecasting paid search spend and revenue

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is

October 23, 2020
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General

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to —

October 22, 2020
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General

Google moves one step closer to ads that can deliver personalization and privacy

Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company

October 22, 2020

20201022 SEL Brief

The post 20201022 SEL Brief appeared first on Search Engine Land. Source: IAB

October 22, 2020

What Prime Day signals for 2020 holiday retail

Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan

October 21, 2020
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General

Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.“

October 21, 2020
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General

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support

October 21, 2020

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals

More than 20 years ago then Attorney General Janet Reno said, “Microsoft is unlawfully taking advantage of its Windows monopoly to protect and extend that

October 21, 2020

20201021 SEL Brief

The post 20201021 SEL Brief appeared first on Search Engine Land. Source: IAB

October 21, 2020

Google confirms it doesn’t index passages separately

Google has confirmed on Twitter much of what we wrote in our story: How Google indexes passages of a page and what it means for

October 20, 2020

Paris Hilton and M13 Founder Carter Reum Headline IAB Brand Disruption Summit 2020

IAB Brand Disruption Summit convenes market-making business leaders to share proven growth strategies and actionable insights for brands of all sizes NEW YORK, NY (October

October 20, 2020

SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks

During our live discussion on how to Power SEO Friendly Markup With HTML5, CSS3, And Javascript earlier this year, we spent a good deal of

October 20, 2020

20201020 SEL Brief

The post 20201020 SEL Brief appeared first on Search Engine Land. Source: IAB

October 20, 2020

99% of Google’s indexing issues fully resolved

Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing issue has

October 19, 2020

IAB & IAB Tech Lab Respond with Support for OpenRTB and IAB Europe’s Transparency & Consent Framework

In a report issued last week, the Inspection Service of the Belgian data protection authority (DPA) summarized concerns it has with the IAB Europe Transparency

October 19, 2020
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