Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing,
Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible
IAB members can view the report here. The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming. NEW YORK —
Your chance to save up to $100 off your Search Marketing Expo pass expires this Saturday night. Join us online, December 8-9, to access 45+
Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness, sports or subscription services
The post 20201109 SEL Brief appeared first on Search Engine Land. Source: IAB
Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary
Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that
Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords
The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical.
Most of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s
Reported losses of visibility have varied since Google’s change to limit the search queries it reports to advertisers went into effect in September. A report
The post 20201106 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20201105 SEL Brief appeared first on Search Engine Land. Source: IAB
There’s no silver bullet and it requires a solid foundation of people, process and technology to realize the much-sought-after single customer view. But it’s not
Multiple tech companies announced quarterly earnings on the same day last week, including Apple, Google, Amazon and Facebook. Apple is the only company in the
The post 20201104 SEL Brief appeared first on Search Engine Land. Source: IAB
Marketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it comes to wringing value out of
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