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Agency

Google Ads wants advertisers to give broad match another shot

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords

November 16, 2020

20201116 SEL Brief

The post 20201116 SEL Brief appeared first on Search Engine Land. Source: IAB

November 16, 2020
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General

The future of search marketing: Where do we go from here?

As we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for

November 16, 2020

Video: Michael Lewittes on growing a site after an algorithm update

Michael Lewittes, a veteran entertainment journalist who worked at numerous large media outlets, started his entertainment news site Gossip Cop and later sold it to

November 16, 2020
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General

Why empathy is about meeting the customer on their terms

It may be a hard truth for us best-intentioned marketers to swallow, but two-thirds of customers believe that marketers do not care about their needs.

November 16, 2020

20201113 SEL Brief

The post 20201113 SEL Brief appeared first on Search Engine Land. Source: IAB

November 13, 2020
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General

Hijacked Google My Business listings appear to be a growing problem

The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to

November 13, 2020
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General

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

We hear a lot about how to choose a solution for your martech stack, but less about what you do once you’ve made a decision.

November 13, 2020

The 2020 holiday season is here: Get your digital house in order

It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s

November 12, 2020

Is your website at risk for an ADA accessibility lawsuit?

The American’s with Disabilities act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming

November 12, 2020
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General

How a well-oiled marketing operations machine drives business forward

With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization

November 12, 2020

20201112 SEL Brief – Thursday

The post 20201112 SEL Brief – Thursday appeared first on Search Engine Land. Source: IAB

November 12, 2020

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which

November 11, 2020

301 redirect: Google Webmasters Central to Google Search Central

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google

November 11, 2020
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General

Building connections between siloed channels, technologies and teams

Oftentimes, when we visualize the perfect buyer’s journey, we’re looking at it from a marketer’s perspective, imagining what we’re trying to achieve with our initiatives.

November 11, 2020

20201110 SEL Brief

The post 20201110 SEL Brief appeared first on Search Engine Land. Source: IAB

November 10, 2020
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General

Amazon uses its data to undermine third party sellers, EU antitrust action says

Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access

November 10, 2020

Google Page Experience Update to launch May 2021 with new labels in search results

The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update

November 10, 2020
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