Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality…
As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it can help your business or clients. Special thanks to Duane Brown for his input during research, Angelo Caldeira for all things code related, and…
The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens,…