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11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is
June 30, 2022
Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is
Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how
While marketers have overcome many challenges in recent years, sadly, the second half of 2022 is poised to be very different from the first. Unprecedented
US Federal Communications Commissioner Brendan Carr is requesting that Apple and Google ban TikTok from their app stores. The request is due to the social
The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs to help
While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the
After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you
Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of
Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate
Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need
To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set
At this year’s SMX Advanced Julie Bacchini, President of Neptune Moon, moderated a roundtable discussion with three other experts on the topic of the recent
A new group – Agencies for Reproductive Rights (ARR) – has been formed by more than 30 search organizations. The group’s purpose. It is to
The U.S. Supreme Court’s decision to overturn Roe v. Wade permits states to significantly restrict women’s ability to support their families, make crucial healthcare choices,
“Not all Google updates are equal,” said Glenn Gabe, SEO consultant at G-Squared Interactive, in his presentation at SMX Advanced. “Google pushes thousands of changes per
When you have a productive team, you’ll have happier clients. And happy clients equate to sustainable business growth, which keeps your team employed and equally
The presence of knowledge panels has been increasing in Google’s SERPs for years. As a result, the classic search results, also known as “10 blue
Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings
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