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The Rawr Agency

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Manufacturing

Roaring Customer Experiences in Manufacturing: The Rawr Agency to the Rescue!

In the fast-changing world of customers, manufacturers need to step up their game and deliver unforgettable experiences. But fear not, The Rawr Agency is here

September 6, 2023
Patient engagement
Healthcare

Empowering Healthcare: Patient Engagement Tools at Play

Patient engagement tools have revolutionized healthcare, giving patients control over their well-being. These tools provide access to health data, facilitate communication with providers, and support

August 29, 2023
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Manufacturing

Driving Towards a Sustainable Future: Embracing Decentralized Manufacturing

Hey manufacturing executives! Get ready to revolutionize your production with decentralized manufacturing! It’s the game-changer you’ve been waiting for, bringing production closer to end-users and

August 23, 2023
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Healthcare

Embracing Patient-Centered Care in 2023: A Game-Changer for Healthcare Executives

Greetings, esteemed healthcare executives! Exciting developments are unfolding in the world of healthcare, and we’re thrilled to share the news with you. In 2023, patient-centered

August 15, 2023
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Uncategorized

What is helpful content, according to Google

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short,

August 19, 2022

TikTok announces three new shopping ad features

Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a

August 19, 2022

A 3-phased approach to proactive online reputation management

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the

August 19, 2022
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Uncategorized

How to maximize insights from Performance Max

You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent

August 19, 2022

Google’s new helpful content update targets sites creating content for search engines first

Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high

August 18, 2022

Google to release August 2022 product reviews update in coming weeks

Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with

August 18, 2022

Google adds additional CTV buying options in Display & Video 360

Google is adding three new options for brands advertising on CTV.  Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used

August 18, 2022

Google releases Ads API version 11

Google has just released the newest version of the Ads API, version v11_1.  What’s changed. Here are the major changes according to Google’s release notes.

August 18, 2022

IAB Unveils Agenda for IAB Audience Connect: Find. Engage. Measure. Optimize., Taking Place In-Person Sept. 13-14 in NYC

Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New

August 18, 2022

How to approach SEO in a period of global disruption

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.  If all these

August 18, 2022
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Uncategorized

Driving SEM success: Lessons learned from $1 billion+ in ad spend

Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield,

August 17, 2022
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Uncategorized

Google Search Console reported pages as being indexed when they were not indexed

Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were

August 17, 2022
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Uncategorized

The WORST SEO advice I heard this year (and what you should do instead)

The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”  Unlike search engines which

August 17, 2022
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Uncategorized

5 international SEO tips that don’t include hreflang

International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application.  The fundamental practices of SEO are meant

August 17, 2022
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