Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate?
In this e-book, Omnitail walks you through completing a sales and spend forecast using a square root model, to help you measure the impact of your ad spend on your overall revenue. You’ll also discover your ideal contribution margin, and even the level of adjustment required to achieve that ideal – so you can make the changes needed to grow your business in 2021.
Visit Digital Marketing Depot to download “Forecasting Paid Search Spend & Sales with a Square Root Model.
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Source: IAB