The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations.
Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing measurement, including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to move forward and improve your marketing measurement, even in the face of expanded consumer privacy regulations across the U.S.
Learn about the specific CCPA rights and requirements that will impact all brands. Register today for “CCPA Goes Live in Weeks: Is your marketing measurement ready?” presented by Optimine.
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Source: IAB