NEW YORK, March, 1, 2022– IAB is appalled by the unprovoked and ongoing attacks by Russia on Ukraine. We firmly believe in the rights for independence and democracy and stand in solidarity with the citizens of Ukraine and our IAB Ukrainian colleagues.
We are reminded in times like these that high quality journalism is incredibly important to our society and global community. The truth matters and our collective action matters. We encourage advertisers to continue to support news to ensure that the accurate, tragic, and heroic stories are able to be told by credible news organizations. We also continue to encourage platforms to combat misinformation so that consumers, no matter where in the world they reside, have access to credible accounts of what is happening in Ukraine and its impact around the world.
About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
IAB Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com/ btibaldi@kcsa.com
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Source: IAB