Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing.
But with the overabundance of information overloading your customers and prospects, it becomes difficult for them to find a trustworthy source of information. The solution is more than positioning your brand as the expert in your niche by creating content and reaping the rewards. It is optimizing your content for organic, paid traffic and site search that converts.
By exploring the relationship between SEO, SEM and on-site search, you can begin to optimize the experience your prospects get when they arrive at your site.
Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction.
After this session, you’ll be able to educate your teams about the value of onsite search and why you need to invest now; benchmark your site search and learn what capabilities are key to boosting conversion; rethink how you design navigation and map user journeys with artificial intelligence and start unifying your search and web analytics data to understand customer intent better.
Ensure that every visitor you get through organic and paid search finds what they’re looking for. Sign up here to learn more about on-site search.
The post Why on-site search is the best investment you’ll make in 2022 appeared first on Search Engine Land.
Source: Search Engine Land