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August 19, 2022

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Uncategorized

What is helpful content, according to Google

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short,

August 19, 2022

TikTok announces three new shopping ad features

Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a

August 19, 2022

A 3-phased approach to proactive online reputation management

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the

August 19, 2022
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Uncategorized

How to maximize insights from Performance Max

You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent

August 19, 2022
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