Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports,
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming
Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show
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