• Texas | Arizona | Virginia | Idaho
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact
Menu
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact

Apple Search campaigns shifting to cost-per-tap (CPT) pricing model

Facebook
Twitter
LinkedIn

Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. 

Apple Search ads help people discover your app when they search on the app store. Like traditional manual cost per click ads:

  • You choose a maximum amount you’re willing to pay each time someone clicks, or taps, your ad.
  • The actual amount you’re charged is based on what your nearest competitor is willing to pay for a tap on their ad. 

The current CPM model. Apple will phase out the current CPM, or cost per thousand model as soon as the transition to CPT is complete. The current CPM model charges your account for every thousand impressions your ads receive – regardless of whether users click or tap. 

Apple Search users promoting their apps can soon create the new campaigns in their accounts. Those new CPT campaigns will automatically be placed on hold.

When the transition goes live, current CPM campaigns will go on hold and the new CPT campaigns will go live. 

If you prefer not to create new CPT campaigns until Apple releases the update, keep an eye out for an announcement to avoid a lapse in your ads serving. 

As of right now there is no set launch date for CPT campaigns.

Why we care. This new CPT model reflects the traditional cost per click method advertisers are used to within search results ads. This means you can bid competitively without the worry of overpaying, and get more for your ad dollars by only paying when those most interested tap on your ad.

The post Apple Search campaigns shifting to cost-per-tap (CPT) pricing model appeared first on Search Engine Land.

Source: Search Engine Land

Facebook
Twitter
LinkedIn

Recent Blog Posts

How to use Google Ads Competitive Metrics

July 1, 2022

Twitter’s algorithm ranking factors: A definitive guide

July 1, 2022

What’s the biggest hidden secret in Google Ads?

July 1, 2022

Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products

June 30, 2022

How to migrate to Google Analytics 4: A step-by-step guide

June 30, 2022
View More
Facebook-f Twitter Instagram Linkedin-in

Get In Touch

  • Texas | Arizona | Virginia | Idaho
  • (888) 705-0930
  • info@therawragency.com

Latest Blog Post

How to use Google Ads Competitive Metrics

July 1, 2022
View More

Copyright 2022 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy

  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact
Menu
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact