The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that you’re present where your customers are is no trivial endeavor.
With that shift in behavior and higher consumer expectations, it’s no surprise that interest and search for Digital Experience Platforms (DXP) have accelerated by 300%. Much of this growth is driven by marketers looking to overcome the limitations of their existing content management systems and keep up with the changing consumer behaviors. But as interest is growing, so is the confusion that is surrounding the DXPs.
Learn more about how you can get there by joining Joe Cicman, senior analyst at Forrester, and Jeana Garms, vice president of marketing at Arc XP, in an informative MarTech session. They set the record straight on the myths and misconceptions surrounding DXPs.
During this session, you’ll be able to differentiate between the myths and realities of digital experience platforms and understand how an effective DXP enables good digital experiences.
Tune in and get a better understanding of the role DXPs play in supporting today’s customer experience journey.
The post Demystifying the misconceptions of digital experience platforms appeared first on Search Engine Land.
Source: Search Engine Land