CodeFuel was among Microsoft Advertising’s distinguished regional winners in EMEA before being selected as their 2021 global partner. This prestigious award and recognition is based on excellence in partnership with Microsoft Advertising across the board, including key partnership results such as engagement and revenue growth. CodeFuel is one of only five companies to achieve the status of a global partner. The announcement was made during Microsoft Advertising Elevate on April 27, 2022, the annual global partner summit exclusively for elite and select partners.
The collaboration with Microsoft Advertising
“We’ve had a partnership with Microsoft that extends more than ten years, and this recognition as Microsoft’s Advertising Partner of the Year is a moment of great pride in a long history of successes. Yet it is only the start,” said Doron Gerstel, Perion’s CEO.
“As consumers globally relied on e-commerce to an unprecedented degree – advertisers responded by investing more into search – which is the category where consumers demonstrate the highest degree of intent. Capitalizing on this generational shift required close collaboration between the CodeFuel team and the Microsoft team, and the results speak for themselves. Going forward, we will continue to build our network of publishers while maintaining the impeccable quality standards which matter so much to both of us.” Gerstel added.
Tal Jacobson, CodeFuel’s general manager, and his team worked to strengthen the collaboration with Microsoft Advertising through investments in technology and a focus on quality to maximize user engagement and growth. Working closely with Microsoft Advertising allowed the company to introduce new features while receiving the business and back-end support.
“The growth we have achieved in the last couple of years reflects the close collaboration and the teams’ dedication to our mutual success, year after year,” said Jacobson. “We look forward to further driving success for publishers and advertisers.”
“We are thrilled that CodeFuel, a Perion Company, has been named our Global Supply Partner of the year. This is an award that reflects the growth of the underlying business, which is the result of true partnership, close collaboration, and technology innovation. CodeFuel’s commitment to its clients has been noteworthy during a time of disruption and uncertainty. We look forward to our continued partnership and continued healthy growth of all aspects of the business,” said Sean O’Connor, International Marketing Director at Microsoft Advertising.
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Source: Search Engine Land