Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world.
With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution?
To learn more, register today for “Measurement in a Cookieless World: Are You Ready for What’s Next?” presented by iQuanti.
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Source: Search Engine Land