You’re invited to hear SparkToro CEO and Co-Founder Rand Fishkin and Propel CEO and Co-Founder Zach Cutler team up to discuss “How to Leverage New Tech to Master Earned Media.”
When:
February 23rd at 2 p.m. EST
What:
One hour free webinar.
Learn more and register here.
Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience.
With an ever-growing need for brand credibility, combined with the death of the cookie, skyrocketing ad costs, and Google’s changes that make brand mentions more important than backlinks for SEO – every brand needs to prioritize earned media.
Why is it so crucial to master your earned media strategy?
Propel’s recent study of nearly 1.4 million earned media pitches showed that communications pros are failing to secure the coverage they’re after.
Did you know:
- Journalists only responded to about 3.5% of the pitches they received in 2021?
- And that over the course of the year, journalists became 32% less responsive to media pitches?
This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals.
In this session, Rand Fishkin and Zach Cutler will analyze this disconnect and teach you how to formulate the most effective earned media strategy possible.
Register today to learn everything you need to know to master the most important marketing channel, earned media, with emerging tech tools.
The post Webinar: Propel & Rand Fishkin – Mastering earned media appeared first on Search Engine Land.
Source: Search Engine Land