Search marketing has a diversity problem. Older data from the American Marketing Association shows that most marketing leadership is still majority white, hetero, and male. Meanwhile, the audiences we’re marketing to are more diverse and inclusive than ever. It’s a topic we’ve covered multiple times at Search Engine Land:
- The onus of diversity should not fall to Black marketers
- What does commitment to diversity look like in an organization?
- How inclusion can lead to diversity in marketing and communications
- The business imperative behind inclusion and diversity
But it’s not one and done. Diversity, equity, and inclusion are ongoing efforts and something we need to commit to every day. This is why we’re excited to announce the second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing to celebrate those individuals or organizations who are affecting real change.
We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli, a pillar in the SEO community and the founder of Women in Tech SEO.
You may nominate as many organizations or individuals as you feel deserve the recognition. We ask that you highlight specific initiatives conducted by the nominee and that in the nomination form you include the contact of someone who can “second” that nomination.
Nominate a person or organization now.
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Source: IAB