Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers.
This shift in behavior requires a makeover or, at minimum, the next revolution of strategy. Join marketing experts as they walk you through five pillars that will help you convert more leads to revenue with connected buying experiences.
Register today for “Drive Revenue and Relationships in a Buyer-First World,“ presented by Integrate.
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Source: IAB