The staggering amount of change in the last twelve months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are rising, user experience is more important than ever, algorithm updates (ready for the Page Experience update?) and ranking factor rollouts (Core Web Vitals, anyone?) are ceaseless.
Some companies are struggling. Some are getting by. Others are thriving.
No matter where you fall on this spectrum, your key to a more successful future is continued training with trusted experts. Attend SMX Advanced, June 15-16, to learn elite, sophisticated, actionable search marketing tactics that can help you stay a cut above the competition.
Keep reading for 10 undeniable reasons why you should join us online next month:
1. You’ll unlock unbiased, trustworthy content.
SMX is programmed by the experts at Search Engine Land, the publication of record for search marketers. That means the training you get will be accurate, authoritative, and hot-off-the-press.
2. 100% virtual means you can attend from anywhere.
For the first time ever, you can get the world-class programming SMX Advanced is known for streamed directly to your computer. Train at work, in your home office, from the couch — anywhere.
3. Train at your convenience with on-demand access.
Whether you’re in a different time zone or you can’t make time during the workday — it doesn’t matter. If you can’t attend live, all sessions and keynotes will be available on-demand, so you can watch when it fits your schedule.
4. Attending is more affordable than ever.
If you’re like most marketers, you’re juggling a lot of financial priorities… but that shouldn’t count you out of professional training. Unlock the entire June 15-16 program for just $219 — a fraction of the cost of the in-person event. (Virtual also means no plane ticket, no hotel booking, and no expense reports!)
5. Safe, reputable, reliable training.
SMX speakers are held to the highest ethical standards. You’ll only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.
6. Get expert answers to your toughest questions.
Join speakers and moderators for live Q&A (Overtime) immediately after every editorial session. Dig deeper into the material presented, hear what your peers have to say, and get your questions answered in real-time.
7. Validate your ongoing initiatives.
SMX Advanced gathers the world’s most experienced marketers together in one place. This is your opportunity to hear what they’re up to and benchmark against your own tactics, strategies, and knowledge.
8. Forge invaluable connections.
Growing your network in a virtual environment can be challenging. Serendipitous 1:1 networking with SMX Connect makes it hassle-free and fun. Birds of a Feather guided discussions plug you into conversations with like-minded attendees who share your search interests.
9. Dive deep with immersive workshops.
Hungry for more? Add a live, two-day workshop to your itinerary and dive deep into your search marketing specialty. From in-house SEO to advanced Google Ads, there’s something for everyone.
10. Unite your team (and score extra savings!).
The more, the merrier at SMX. Invite your team to attend along with you — and whether you log in together at the office or in your own homes, you’ll soon be speaking the same language and working towards a shared vision of success. (Bonus: Save up to 20% with group registration!)
Bonus reason: Earn an official Certificate of Completion.
When you attend SMX, you’re making a commitment to further your career. That kind of initiative deserves recognition. Attend an entire event track to receive your very own Certificate of Completion and a digital badge — perfect for posting on your LinkedIn profile.
What are you waiting for? Register now to secure your All Access pass for just $219 — $30 off last chance rates… or bundle with a workshop for just $329 — $50 off last chance rates.
The post 10 reasons to join us at SMX Advanced appeared first on Search Engine Land.
Source: IAB