Although customer experience (CX) has been championed as the new silver bullet, many companies still struggle to understand what customers want and how to deliver valuable experiences, at scale. Unless you’re able to close the gap, relationships with your customers will continue to crumble.
To earn their trust, brands need to have ongoing conversations with their customers, instead of talking at them. That means being agile, anticipating needs, and pro-actively delivering personalized experiences across channels. Get it wrong, and you’ll continue to push customers further away. But get it right and you’ll earn the right to have another conversation, and expand your relationship.
The question is, how can you do this successfully, for every customer, in real-time?
If you are looking for answers, join Andrew LeClair, senior product marketing manager at Pegasystems, in an on-demand MarTech training session.
In this informative session, LeClair shares the five critical components of a real-time CX:
- Customers feel cared for.
- Adapts as needs change.
- Proactively provides relevant information.
- Customized to the current situation.
- Consistent and connected across channels.
Based on a survey of over 3,000 consumers, these five components are necessary for brands to give customers what they truly deserve. Knowing how to deliver them is crucial to maintaining your competitive advantage, increasing your revenue, and driving long-term loyalty. Click here to view the session for free.
The post Give your customers the experience they deserve appeared first on Search Engine Land.
Source: IAB