Today, modern buyers expect you to know who they are and what they want before you even meet them. The first time they interact with you, they are looking for the exact right content at the exact right time. Your customers want you to immediately know what they need.
In a digital-first world, how we engage audiences, from webinars to virtual events and more, needs to evolve from static presentations to dynamic, memorable experiences that your audiences will love. Most importantly, consumers are looking for authentic, approachable, helpful human experiences – not marketing.
Because of this change, marketers need to look beyond tools and strategies and put customers at the center of marketing. For example, a webinar is more than a fully-branded presentation with polls and downloadable content. And virtual conferences are not just a COVID band-aid placeholder until live events ultimately return.
Engagement is experiential. It’s creating a system and journey of experiences that you put your prospects on and let them go where they want to go. Regardless of where they are in the world, what apps they use, or how they interact, customers can access the immersive experience you are providing them. The experience you provide is only limited to your imagination.
Join Mark Borenstein, VP of marketing, ON24, in his informative MarTech session and learn how you can create a continuous journey of experiences, personalize digital engagement to accelerate the buying journey, and turn digital engagement into data that converts.
Register to attend the session here and get started on providing your customers with engaging digital experiences to take with them wherever they may be on their buyer journey.
The post Beyond the Webinar: Engaging experiences your audience will love appeared first on Search Engine Land.
Source: IAB