Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
    colorized icons 04
    B2B Marketing
    colorized icons 05
    B2C Marketing
    colorized icons 06
    Online Visibility Management
  • Industries
    colorized icons 07
    Healthcare
    colorized icons 08
    Manufacturing
    colorized icons 10
    Home Services
    colorized icons 09
    Professional Services (B2B)
    colorized icons 11
    Retail
  • Services
    colorized icons 01
    Brand Strategy
    • Graphic Design
    • Corporate Brand Identity
    • Sales Enablement
    • Editorial Calendar Management
    colorized icons 02
    Website Design
    • WordPress Website Development
    • Conversion Rate Optimization
    • eCommerce Development
    • Content Strategy & Copywriting
    colorized icons 03
    Digital Marketing
    • Digital Marketing Strategy
    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Management
    • Content Marketing & Digital PR
    • Account Based Marketing (B2B)
    • Marketing Automation
    • Social Media Management
  • Blog
  • Contact
Let's Talk

Google testing new ‘call history’ feature for Google My Business

Call History 800x591 2
  • October 7, 2020
  • General
  • Agency
Facebook
Twitter
LinkedIn
Email

Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only.”

Colan Nielsen first spotted this yesterday. Here’s what we know.

Uses call forwarding, doesn’t track texts. I asked Google whether it was in any way connected to the company’s now shuttered CallJoy virtual assistant service. I was told it was not. It relies on basic call forwarding and doesn’t involve any of the advanced features of CallJoy. There’s no call recording or transcription, for example.

In Google’s FAQs it says that the forwarding number will be triggered by the “call” button on the business profile. The caller will see a local number with the same area code as the business. However, Google may also use a regional number or in rare cases a toll-free number.

When a profile owner opens the GMB app there will be a calls tab. He or she will then see “a comprehensive list of the time, date, and phone numbers that called them.” Missed calls will remain on the GMB app for 45 days. It’s effectively like the missed call log on your smartphone.

If the call is answered, businesses will hear a recorded message that the call that was initiated on Google. So this is both useful and intended to reinforce the value of Google in the mind of the business owner or local marketer.

Google also explains that the feature will not track texts.

Why we care. During COVID-19 the phone has experienced something of a renaissance. Call volumes are way up according to call analytics vendors, as consumers seek to, among other things, confirm product inventory and opening hours. Historically, small businesses have done a poor job in answering the phone and responding to missed calls. That may have changed considerably as many businesses struggle during this challenging period.

While a modest feature, call history could help improve small business customer service and secure incremental sales. There may also be more sophisticated enterprise use cases.

The post Google testing new ‘call history’ feature for Google My Business appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn
Email

Recent Blog Posts

9 Hidden Revenue Blockers Every CRO Needs to Eliminate

February 3, 2025

What Is B2B Appointment Setting?

November 29, 2024

Leveraging LinkedIn for Targeted Growth

November 12, 2024

Mastering B2B Prospecting: Key Strategies for Sales Success

November 4, 2024

Maximize Marketing ROI: How Cost per Lead Can Fuel Your Business Growth

June 13, 2024
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

Copyright 2025 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNo